CONAR Updates Betting Advertising Framework Through Revised Annex X

Brazil's advertising self-regulation body CONAR has approved a revised framework for betting promotions through its Betting Working Group, and the changes center on an updated Annex X that tightens oversight across multiple areas. The new rules address the rapid growth of influencer marketing campaigns, the presence of illegal operators, and ongoing priorities around responsible gambling practices, all while aligning with existing government requirements. Observers note that these adjustments come at a time when digital promotion channels continue to expand, which makes clearer boundaries necessary for industry participants.

Core Revisions in the Updated Annex X

The framework introduces stricter prohibitions against promoting unlicensed or illegal betting operators, which means advertisers and platforms must verify licensing status before running any campaigns. This requirement aims to reduce exposure to unregulated entities that operate outside Brazilian oversight. At the same time, CONAR established an accreditation program specifically for influencers who run betting-related campaigns, so participants in this space now face a structured approval process before they can engage in such promotions.

Enhanced mandatory warnings form another key element, and these have been aligned directly with government rules to ensure consistency across advertising channels. The warnings must appear in all betting promotions, which helps maintain uniform messaging that supports consumer awareness. Those who've studied similar regulatory shifts in other markets often point out that standardized disclosures can improve clarity for audiences without disrupting campaign flow.

Child and Adolescent Protection Measures

New child and adolescent protection measures include checklists that limit minor exposure in betting advertisements along with restrictions on certain types of imagery that could appeal to younger viewers. These steps require advertisers to review content against specific criteria before publication, which adds a layer of review to the creative process. The checklists cover elements such as visual elements, language choices, and placement strategies that might otherwise reach unintended age groups through social media or other digital platforms.

People who've followed Brazilian advertising developments know that influencer involvement has grown quickly in recent years, which makes this formal structure particularly relevant now. The program connects directly to broader efforts to ensure promotions stay within legal bounds, especially when campaigns target adult audiences through platforms popular with younger users as well.

Alignment with Ordinance No. 1,964/2026

The updates respond to priorities outlined in Ordinance No. 1,964/2026, which sets government expectations for responsible gambling messaging and operator licensing visibility. CONAR's Betting Working Group incorporated these elements into the revised Annex X so that self-regulatory standards match official requirements without creating conflicting obligations for advertisers. This alignment reduces potential gaps between voluntary industry rules and mandatory regulations, which benefits both compliance teams and enforcement bodies.

Data from regulatory tracking shows that coordinated approaches between self-regulatory organizations and government agencies can streamline implementation across the advertising ecosystem. The Betting Working Group considered input from multiple stakeholders during the revision process, which allowed the final framework to address practical concerns while meeting policy goals around consumer protection and market integrity.

Implementation Timeline and Industry Adjustments

Industry participants now face a transition period as they adapt existing campaigns and approval workflows to meet the new standards. Advertisers must integrate the enhanced warnings and child protection checklists into their review processes, while influencers begin the accreditation steps required for future betting promotions. These changes affect planning cycles for campaigns scheduled in the coming months, which means teams are updating internal guidelines to reflect the revised Annex X requirements.

Those who've tracked CONAR's previous updates recognize that the organization typically provides guidance materials to support smooth adoption, and this revision follows a similar pattern. The focus remains on verifiable compliance steps rather than broad mandates, which allows flexibility within the boundaries established by the framework.

Conclusion

The approval of the updated Annex X by CONAR's Betting Working Group establishes clearer expectations for betting promotions in Brazil, particularly around unlicensed operators, influencer participation, mandatory warnings, and protections for minors. These revisions align self-regulatory standards with government priorities outlined in Ordinance No. 1,964/2026 while responding to current market dynamics in digital advertising. As implementation proceeds, the framework provides structured pathways for compliance that address both immediate concerns and longer-term responsible gambling objectives across the sector.